UGC / 9:16 Vertical / Concept project

WEEM
Morning Routine

ROLEAI UGC · Editing · Product continuity · SoundFORMAT9:16 Vertical / 00:25
WEEM Morning Routine project poster

01 / Project description

A short UGC morning routine that moves from fitness to breakfast to WEEM supplements.

02 / The project

The idea behind the project.

The sequence starts with movement, shifts to breakfast and ends on the WEEM product. I focused on keeping the same creator and product consistent across scenes while keeping the pacing casual and quick.

03 / Production assets

Approved references for consistency across production.

WEEM creator reference sheet with front, back and portrait views
Character / UGC creator
WEEM Hair Skin Nails supplement bottle reference sheet with front, three-quarter and detail views
Product / Supplement bottle
Character, product and scene sheets used to maintain visual continuity during generation.

04 / Workflow

01

Product Research

Study the WEEM packaging, label details, product benefits and social-first audience.

02

Concept, Script & Storyboard

Build a fitness-to-breakfast-to-supplement routine with a clear product handoff.

03

Asset Development

Lock the approved creator and WEEM bottle sheets before generating the sequence.

04

Voiceover & Audio Planning

Plan natural creator-style narration, music and sound cues around the morning rhythm.

05

AI Image & Video Generation

Generate each routine beat while preserving the creator, wardrobe and product label.

06

Editing & Sound Design

Shape a casual, concise progression with clean product coverage and social pacing.

07

Quality Check

Review talent continuity, label accuracy, artifacts, audio balance and final vertical export.

05 / Final output

Final film.